Case Study
IDEASHARE
THE OBJECTIVE:
To help McKesson reenergize their conference and their customers by creating more engagement opportunities. By providing a high-level, organized, professional production team, Willwork met with the McKesson planning teams to develop ideas and different opportunities to engage their customers pre-event and onsite.
THE SOLUTIONS:
By utilizing Willwork’ s technology solutions, McKesson ideaShare is continuing to lift the level of expectations for its attendees. The mobile app was enhanced with an additional online assessment feature that made session attendance recommendations for customers and allowed them to make appointments onsite with exhibitors and McKesson staff. Additionally, data management was upgraded to include a sales portal so each sales rep could view their customers’ schedules and appointments while onsite. This allowed the sales team to support their customers better than in previous years.
THE RESULTS:
McKesson was thrilled with the outstanding results provided by Willwork for their annual event. Willwork’s reports, which included customer session attendance and mobile app engagement statistics and analysis, enabled McKesson to gain valuable insights into the success of the event.
The most senior McKesson executive sponsor was highly impressed with Willwork’s ability to consistently exceed expectations year after year. Willwork’s dedication to providing exceptional service and results was evident in the positive feedback received from both exhibitors and attendees in post-event surveys.
Willwork’s exceptional performance not only met McKesson’s high standards but also raised the bar for future events. Their ability to deliver measurable and impressive results, coupled with their outstanding customer service, made them an invaluable partner for McKesson.
FEEDBACK:
“We are very pleased that Willwork is part of the team that pulls off this event every year. It just keeps getting better and we look forward to working with you for many more years to come.”
Carlin Fink
Director, Event Marketing | McKesson Corporation