Blog Article
A Tour of the Great Exhibition of 1851
Summary – Explore McKesson IdeaShare’s triumphant annual exhibition, transformed by Willwork’s innovative tech. Key upgrades include a mobile app with tailored session suggestions, seamless onsite bookings, and a sales portal for live customer tracking. Delve into stellar outcomes: surging app engagement, insightful analytics, rave reviews from executives and participants, cementing Willwork as McKesson’s go-to event ally.
“Those who are so fortunate to see it hardly know what most to admire. Around them, amidst them, above their heads, was all that was beautiful and useful in nature and in art. Above them rose a glittering arch, far more lofty and spacious than even our noblest cathedrals.”
— London Times. May 2, 1851
By utilizing Willwork’ s technology solutions, McKesson ideaShare is continuing to lift the level of expectations for its attendees. The mobile app was enhanced with an additional online assessment feature that made session attendance recommendations for customers and allowed them to make appointments onsite with exhibitors and McKesson staff. Additionally, data management was upgraded to include a sales portal so each sales rep could view their customers’ schedules and appointments while onsite. This allowed the sales team to support their customers better than in previous years.
THE RESULTS:
McKesson was thrilled with the outstanding results provided by Willwork for their annual event. Willwork’s reports, which included customer session attendance and mobile app engagement statistics and analysis, enabled McKesson to gain valuable insights into the success of the event.
The most senior McKesson executive sponsor was highly impressed with Willwork’s ability to consistently exceed expectations year after year. Willwork’s dedication to providing exceptional service and results was evident in the positive feedback received from both exhibitors and attendees in post-event surveys.
Willwork’s exceptional performance not only met McKesson’s high standards but also raised the bar for future events. Their ability to deliver measurable and impressive results, coupled with their outstanding customer service, made them an invaluable partner for McKesson.
FEEDBACK:
“We are very pleased that Willwork is part of the team that pulls off this event every year. It just keeps getting better and we look forward to working with you for many more years to come.”
Carlin Fink
Director, Event Marketing | McKesson Corporation
